The company caters to all generations and levels of makeup expertise. The company’s goal is to help make everyone feel ready to take on the world. It achieved this success, and its innovative products are why the Maybelline community keeps growing. Maybelline wanted to provide technologically advanced formulas with edge and on-trend expertise in New York City. The brand started to offer accessible and innovative cosmetics to everyone. This company has been present for over a century and is still one of the leading cosmetic brands globally, with its stores available in over 120 countries. From their humble beginning to the vast success of the makeup brand, we understand the impact that Maybelline has had on the cosmetic industry. This mascara was inspired by fashion designer Lily Pulitzer and was an instant hit. The most iconic makeup product was the Maybelline Great Lash Mascara, designed in a green and pink tube. However, mascara has come a long way and is a permanent fixture in makeup bags today. This brand created the first mascara in 1915, and we have Thomas Lyle Williams and Maybelline to thank for that. Maybelline vs Loreal – Maybelline’s History Now that you know what this guide entails, let’s take a look. In this Maybelline vs Loreal side-by-side comparison, we’ll explore the brands’ history, their top products, and marketing strategies that make them such a success. It has also introduced some top innovations to the cosmetics industry, making it a worthy competitor for Maybelline. This brand focuses on makeup, haircare, skincare, perfumes, hair color products, and sun protection. Its headquarters are in France, and it is also a leading cosmetic brand. It doesn’t matter if you’re just discovering this brand or if you’ve been using its products for decades its brand story is unique.Ī similar brand is Loreal which is a personal care brand. Despite its launch being in 1915, this cosmetics brand remains a top seller to mass retailers globally. At one point, almost every woman has had one or more products from Maybelline in their collection. You can see it in action in my Makeup Tutorials videos on Youtube, don’t forget to subscribe though.Maybelline is an iconic beauty brand that has been around for many years. The brightener or neutralizer shade from the collection might be a better pick for brightening purposes as I don’t feel like recommending it for under eye concealing on warm Indian Skintones.Īs I got the Shade Medium Beige which pretty close to my skin tone except the fact that it doesn’t have any yellow undertones, I am using this as an eye primer over the lids or for spot correcting on my face and it is doing a decent job.
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